AI Spotlight keeps you up-to-speed on the latest cool stuff in AI and tech. This week, we'll show you new tools, how businesses can use AI, and what's hot in the world of AI.

In today’s email:

• Elon Musk-led team submits $97.4B bid for OpenAI

• AI-driven ads take the field during the 2025 Super Bowl

• Sam Altman says “AI Costs Will Drop 10 Times Each Year”

• Tutorial: Easily Add Anything to Your Videos with 'Pikadditions'

• 📢Top AI Tools of the Week

Elon Musk-led team submits $97.4B bid for OpenAI

Elon Musk is once again shaking up the AI world. A group of investors, led by Musk, has submitted an unsolicited $97.4 billion bid to acquire OpenAI, aiming to take the company back to its open-source roots. The move intensifies Musk’s ongoing feud with OpenAI’s CEO, Sam Altman, as the two tech titans battle over the future of artificial intelligence. Musk, who co-founded OpenAI in 2015, has been vocal about his concerns regarding its shift away from nonprofit status.

With his AI company, xAI, also in the mix, some speculate that a successful bid could lead to a merger of OpenAI and xAI. But Altman didn’t waste time responding—he sarcastically countered with an offer to buy Twitter (now X) for $9.74 billion. Ouch.

Key Points

• Musk and his investors are offering $97.4 billion to take over OpenAI.

• Musk’s lawyer, Marc Toberoff, confirmed the bid with The Wall Street Journal.

• Musk has criticized OpenAI’s shift to a for-profit model, filing legal action against it in early 2024.

• Altman responded to Musk’s bid with a tongue-in-cheek offer to buy Twitter for $9.74B..

• xAI’s Grok AI model has already been made open source, reinforcing Musk’s vision for OpenAI.

• If Musk takes over OpenAI, it could change the direction of AI development entirely.

  Source: https://techcrunch.com/2025/02/10/elon-musk-led-team-submits-97-4b-bid-for-openai/

AI-driven ads take the field during the 2025 Super Bowl

This year’s Super Bowl wasn’t just about football and halftime performances—it was also an AI showcase. Tech giants and startups alike used their multi-million-dollar ad spots to highlight their latest AI innovations, from OpenAI’s grand Super Bowl debut to Google’s Gemini chatbot tackling real-world tasks (and cheese facts). Even brands outside of tech, like GoDaddy and Cirkul, jumped on the AI bandwagon.

Here’s a breakdown of the biggest AI-themed commercials from Super Bowl 2025.

key Points

• OpenAI aired its first-ever Super Bowl ad, using a pointillism-style animation to depict major historical milestones, ending with the rise of generative AI.

• Google’s Super Bowl ad showcased its Gemini chatbot helping a father prepare for a job interview while raising his daughter.

• Meta enlisted Chris Hemsworth, Chris Pratt, and Kris Jenner to promote its AI-powered Ray-Ban Meta smart glasses in a humorous Super Bowl ad.

• CEO Mark Zuckerberg revealed that over 1 million Ray-Ban Meta smart glasses have been sold in 2024.

• Actor Walton Goggins humorously promoted the tool by using Airo to launch "Goggins goggles," showing how AI can empower entrepreneurs.

• Cirkul used the ad to announce a real-life giveaway of 100,000 free bottles to Super Bowl viewers.

• Google’s quick response in altering the ad highlights the growing scrutiny on AI’s accuracy in public-facing content.

  
  Source: https://techcrunch.com/2025/02/10/ai-driven-ads-take-the-field-during-2025-super-bowl/

Sam Altman says “AI Costs Will Drop 10 Times Each Year”

Artificial intelligence is getting smarter—and cheaper—at an eye-watering rate. OpenAI CEO Sam Altman says AI costs are plummeting, dropping tenfold every 12 months. That kind of cost reduction makes even Moore’s Law look sluggish, accelerating AI adoption across industries at breakneck speed.

In a recent blog, Altman highlighted how AI costs have already fallen 150x in just over a year, making cutting-edge models more accessible than ever. He also predicts AI intelligence will continue expanding at a “super-exponential” rate, reshaping economies and driving major shifts in global markets. But while AI-powered automation might lower the price of everyday goods, luxury items and scarce resources could become pricier.

key Points

• AI costs are dropping by approximately 10 times each year, making it more accessible to a wider audience.

• Altman predicts that AI's intelligence will continue to grow at a "super-exponential" rate, increasing faster than ever before.

• The rapid advancement of AI is expected to drive down the prices of many goods and services, leading to a more efficient global economy.

• More investment in AI models leads to smarter, more powerful systems, which propels innovation and technological progress.

• Altman acknowledges that while AI’s benefits are vast, they may not be equally distributed across society, raising concerns about fairness and equity.

• AI is becoming an integral part of daily consumer experiences, enhancing services and simplifying tasks across industries.

  Source: https://www.techtimes.com/articles/309326/20250210/openais-sam-altman-predicts-explosive-ai-growth-costs-will-plummet-10-times-each-year.htm

Easily Add Anything to Your Videos with 'Pikadditions'

Pika Labs has just rolled out the powerful "Pikadditions" tool, allowing you to effortlessly add objects or characters into your videos. Here’s how you can get started:

1. Head over to Pika Labs and log in to your account.

2. Once you’re logged in, select the option to get started with Pikadditions.

3. Make sure your video is at least 5 seconds long. Any video longer than that will be automatically cropped. Note that the maximum file size is 25 MB.

4. Pick an image of the object or character you want to add to your video.

5. Type in exactly what you want to add to the video.

6. Click the icon to start creating your new video with added elements.

Top AI Tools of the Week

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